Apple has raised its monthly AppleCare subscription prices for iPhones by 50 cents, impacting both standard plans and those including Theft and Loss. As of now, customers can no longer pay for two years of coverage upfront in physical stores, shifting to a monthly or annual subscription model. While the online store still offers fixed two-year plans, this change reflects Apple's strategic focus on enhancing its service subscriptions. The company has seen record revenue in its services sector, further cementing its transition toward a subscription-based business model.
The recent AppleCare price increase marks a shift as Apple moves towards subscription models, prioritizing monthly plans to streamline customer access to coverage.
By removing the option for customers to pay for two years of AppleCare Plus upfront at physical stores, Apple emphasizes its strategy of boosting service subscriptions.
The continued rise in services revenue, attributed to subscription models like AppleCare, highlights Apple's ongoing focus on leveraging its services division for growth.
The price adjustments for AppleCare reflect Apple's evolving business model, emphasizing flexibility for consumers while enhancing its revenue from recurring subscriptions.
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