The European Commission has ordered Apple to stop geoblocking practices that limit access to services based on users' geographic locations, violating EU regulations.
Under the 2018 EU Geoblocking Regulation, companies like Apple are prohibited from restricting digital services access, ensuring equal consumer rights across the EU and EEA.
Research by the Commission revealed that consumers could not access services from other EU countries, impacting their choices when traveling or residing temporarily abroad.
Apple's limitations on payment methods and app availability based on registered country violate EU rules, restricting users from using their home payment methods while abroad.
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