Any Other Business: Spear-chucker Paddy Cosgrave got the interns to play fetch while he practised on his javelin

In her new book, Catherine Sanz dives deep into the origins of the Web Summit, recounting how Paddy Cosgrave secured the event's first crucial partnerships, including an unlikely collaboration that began with a bizarre, odd-shaped box delivered to its headquarters.

Sanz illustrates Paddy Cosgrave's talent not only in securing partnerships that would elevate the prominence of Web Summit but also in employing creative strategies that highlighted his out-of-the-box thinking, which was rarely seen in tech event organization.

Read at Independent