The unique mix of organic food store, nutritional supplement shop, alternative medicine purveyor, no-additives cosmetic source and knitwear emporium has been a star in the German commerce firmament.
With an unmatched tea and slipper selection, the human-scale outlets also conjure a Gemutlichkeit, increasingly rare in today's world of big-box stores and online shopping.
Cathrin Engelhardt, the Hamburg-based CEO, described the stores’ identity as being 'somewhere between a chemist, a beauty shop, a mom-and-pop store and a petrol station'.
Lebensreform proponents built communities largely in cities seeking to deepen their connection to nature while rejecting the toxins of industrialised society and conventional farming.
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