Mammoth Nation and Public Square are trying to build marketplaces that cater exclusively to conservative consumers, claiming to support businesses that align with traditional American values.
The websites declare their mission of providing products that align with conservative beliefs, effectively creating a niche market that's both commercial and ideological.
Companies like Mammoth Nation emphasize a culture war narrative, asserting they offer a lifeline for consumers seeking alternatives to supposedly 'woke' businesses.
This trend reflects a larger movement among rightwing groups to forge economic ecosystems that both reject cancel culture and promote conservative values.
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