"For 7 years Lotte and I wanted to do this, but we kept saying no. Because we don't want to half-ass it," says Kasper Brandi Petersen. This highlights their commitment to quality and intentionality in developing their new womenswear collection.
"We do, however, not wish to sell a stake in LABFRESH - we are blessed with 822 amazing shareholders," adds Petersen. This illustrates their commitment to maintaining ownership and independence in the business.
"The combination of these three properties allows our products to be stain, wrinkle, and odour-repellent." The innovative technology marks a significant transformation in apparel performance, catering to modern consumer needs.
"We can obtain these certifications because we choose our suppliers, treatments and fabrics carefully. We don't use na..." This emphasizes their dedication to sustainability and ethical practices in sourcing materials for their products.
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