"It has been a decades-long journey to go from food that was perceived as desperation to destination," Jeff Lenard, vice president of strategic industry initiatives for the National Association of Convenience Stores, said.
Convenience store chains like Wawa and Rutter's are diversifying their meal offerings to include dinner options like soup, chicken, and fish dishes.
Casey's General Stores introduced warm chicken, pork, and hamburger sandwiches this year, enhancing their menu to compete with fast-food outlets.
Operators are expanding their coffee menus and adding sit-down seating, as convenience stores aim to become a viable alternative to fast-food restaurants for busy consumers.
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