AMC's new Premiere Go! tier aims to encourage theater attendance by providing enhanced rewards for regular moviegoers, thus promoting loyalty and engagement with the brand.
Ellen Copaken, AMC's senior VP of marketing, stated that the Premiere Go! tier is designed to offer customers an exciting path to enhanced rewards just by enjoying movies.
Unlike the previous tiers, Premiere Go! ensures that points earned do not expire, making it a more attractive option for frequent theater visitors.
The initiative comes at a time when movie subscription services like MoviePass are struggling, positioning AMC's offerings as a reliable alternative for film enthusiasts.
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