Amazon's new 'Haul' section on its app is an attempt to compete with cheaper e-commerce platforms but suffers from a lack of unique selection.
On Haul, the product categories mirror those of existing Chinese e-commerce sites, offering low-cost, generic items but failing to stand out.
While Haul is meant to be a cheap shopping destination, often, the prices are higher than on Amazon's main site, making it less attractive.
The fashion and household items on Haul feel dated, resembling offerings from platforms like Temu and Shein, but lacking their variety and trendiness.
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