Amazon is launching its shopping-focused chatbot Rufus throughout Europe, rolling out in Germany, France, Italy, and Spain, following its initial release in the US.
Rufus is a generative AI shopping assistant trained on Amazon's product catalog, customer reviews, and community Q&As, designed to help users ask product-related questions.
Despite being a powerful tool, Amazon acknowledges the limitations of generative AI, mentioning that while Rufus can provide information, it may not always be accurate.
Customers using Rufus during its beta phase are encouraged to provide feedback on the chatbot's performance through a rating system to enhance its ongoing development.
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