Amazon's new storefront, Haul, aims to capture a younger audience interested in low-cost items and a more engaging shopping experience, competing directly with Temu.
By focusing on inexpensive items and gamifying the shopping experience with notifications and colorful design, Amazon hopes to inspire impulse purchases among its users.
Haul, currently in Beta, marks Amazon's first serious attempt to emulate the success of platforms like Temu by appealing to shoppers seeking entertainment in their buying process.
Unlike traditional Amazon offerings, Haul employs a casual, vibrant style with features like 'Social faves' to engage shoppers in a treasure-hunting-like experience.
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