Amazon Haul aims to compete with discount retailers like Temu and Shein by offering mass-produced, low-cost items primarily shipping from China, shifting the company's delivery expectations.
The interface of Amazon Haul mirrors that of its competitors, displaying products in grids and employing eye-catching emojis to indicate sales and urgency, which is a marked shift from traditional Amazon listings.
While continuing to offer millions of items with fast delivery, Amazon acknowledges a customer demand for ultra-low-priced products, even at the cost of extended shipping times.
Amazon's launch of Haul highlights the growing trend among Gen Z for low-cost shopping, despite regulatory scrutiny and environmental concerns tied to such retail practices.
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