The launch of Haul, a mobile-only platform, marks Amazon's entry into affordable goods, capping prices at $20 to compete with Temu and Shein.
Amazon has stated that most Haul products will be priced under $10, with examples like a three-piece razor set and a jewelry set for $3 each.
Dharmesh Mehta emphasized the importance of ultra-low prices for customers, noting Amazon's efforts to collaborate with selling partners on this front.
Amazon's shift to a model that allows for longer shipping times in exchange for lower prices reflects a strategy modeled after successful rivals like Temu.
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