"There is a suspicion that Amazon Japan is forcing sellers to cut prices in an irrational way," an unnamed source told. This allegation highlights how Amazon's pricing strategies may be influencing seller behavior, leading to concerns over a potential breach of fair trading practices.
The inquiry is focused on Amazon's Buy Box program, which puts recommended items more prominently in front of online shoppers. Sellers may have to meet pricing demands and use Amazon's services to qualify for this program, raising questions about fairness.
Amazon Japan's comment indicates the company's willingness to cooperate, but the broader implications of the inquiry could signal stricter scrutiny on its business practices as antitrust investigations progress in various regions.
Similar antitrust concerns are being raised globally, with ongoing investigations in the US and anticipated scrutiny in the European Union, suggesting a growing trend of regulatory challenges faced by Amazon.
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