A proposed federal class action alleges Amazon.com Inc. and Amazon Advertising LLC collected geolocation data from numerous consumers via embedded Amazon Ads software without their consent, thus breaching California privacy regulations. The lawsuit claims developers integrated Amazon's SDK into thousands of apps, allowing the company to compile sensitive information on users without their knowledge. This has led to a broader legal scrutiny of how companies handle consumer location data, particularly as sensitive aspects like personal beliefs and medical conditions can be inferred from the data collected.
"Ultimately, the Amazon Ads SDK has allowed Amazon to secretly create a detailed log of plaintiff's and the putative class's precise movement patterns, along with a dossier of their likes and interests, all without their consent or permission."
"The lawsuit is the latest in a surge of litigation targeting the collection and sale of consumers' location data generated by their cell phones and in-car devices."
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