Amazon Haul is a mobile-only discount storefront aiming to attract consumers with 'crazy low prices' and longer delivery times, competing directly with Temu and Shein.
To utilize Amazon Haul, customers must spend $25 for free shipping, while orders under that threshold incur a $3.99 shipping fee, a move to boost average order value.
Unlike the speed-oriented Amazon Prime service, the new Haul storefront promises deliveries within two weeks, marking a shift in Amazon's selling strategy.
By acting as an intermediary importing goods directly from China, Amazon hopes to streamline product offerings and build a competitive edge in the discount ecommerce landscape.
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