Temu held the same position in 2023 as the most downloaded app in Apple's App Store, outpacing Amazon, which was not even among the top 10.
Temu, owned by PDD Holdings, aggressively sells a wide range of products at ultra-low prices, contributing to its massive e-commerce success soon after its 2022 launch.
Amazon's new app 'Haul' mirrors Temu's approach by offering bargain prices and free shipping for smaller orders, indicating a direct challenge to its competition.
Concerns arise over Temu's potential human rights violations and possible surveillance of American users, akin to issues faced by TikTok, which could affect its future in the U.S.
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