The increase in non-alcoholic drink sales has become notably significant, with a 31.5% rise observed between 2022 and 2023, indicating a shift in consumer preferences.
Luke Slater points out that the trend for non-alcoholic drinks seems to be consistent throughout the year rather than just spiking after major events such as Christmas or New Year.
This year has marked a substantial departure from the norm, with a noticeable decline in the popularity of alcoholic beverages, particularly since April.
Young adults aged 18-24 are leading the charge for sober curiosity, significantly influencing the rising demand for non-alcoholic options compared to older demographics.
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