Airlines redesigned the way you choose your seat-and raked in $12.4 billion in the process
Briefly

According to the Senate report, airlines brought in $12.4 billion in revenue from ancillary seat fees from 2018 to 2023 through deceptive pricing tactics.
The airline ticketing process is designed to confuse customers, with key information about additional fees buried until late in the booking process.
Dynamic pricing practices mean that different passengers booking the same flight at the same time may be charged different fees, exploiting consumer data.
The report highlights that airlines have adopted a 'great unbundling' strategy, forcing consumers to pay separately for services that were previously included in the ticket price.
Read at Fast Company
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