Airbnb’s initiative invites guests to partake in mock battles at the Colosseum, reviving its ancient purpose while raising concerns about local heritage and tourism impact.
Local lawmakers have voiced strong opposition, with Massimiliano Smeriglio stating that the event exemplifies hyper-tourism, threatening to turn Rome into a 'Disneyland for the rich'.
Airbnb promotes the event by connecting it to the upcoming release of the film 'Gladiator II', aiming to evoke a sense of history and adventure.
Airbnb’s marketing emphasizes the historic significance of the Colosseum, claiming it's an invitation for guests to align with the arena’s legendary past.
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