Airbnb's new campaign in Japan targets domestic travelers, acknowledging their significance in the local market and looking to expand beyond past international focus.
Airbnb's Chief Business Officer emphasized, 'Historically, Airbnb has been much more about travelers from abroad... This is about Japanese travelers traveling in Japan.'
Stephenson mentioned the need for 'time and persistence' to capture the domestic market, indicating that growth in Japan will span 'many years.'
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