Perplexity launched a shopping hub to enhance its platform, offering product cards and visual search tools, aiming to compete directly with Google's search dominance.
‘Snap to Shop’ allows users to find products using photos, illustrating how Perplexity integrates AI with e-commerce to enhance user experience and attract merchants.
Supported by key players like Bezos and Nvidia, Perplexity’s new features aim to improve product discovery while positioning itself as a significant player in the e-commerce landscape.
The startup's new Merchant Program empowers retailers to share product details, potentially increasing engagement and providing richer shopping experiences directly through their platform.
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