Artificial intelligence chatbots are enhancing the shopping experience this holiday season, allowing consumers to ask natural language questions about products and receive personalized recommendations.
Retailers hope that AI-powered shopping assistants, like Amazon's Rufus, will serve as virtual companions, assisting customers in discovering and comparing products rather than just performing tasks.
Companies are integrating newer generative AI technologies into chatbots to improve customer service during peaks like Cyber Monday, enabling shoppers to interact more naturally.
The adoption of AI chatbots, such as Walmart's testing service and Perplexity AI's search feature, highlights the growing trend of personalized, conversational shopping assistance.
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