Verizon is revamping its iconic ad campaign featuring Paul Marcarelli, known for his catchphrase 'Can you hear me now?', integrating Buzz Aldrin to illustrate advancements in communication technology. Instead of competing during the Super Bowl, they will unveil this new approach at the Grammys. The campaign, titled 'You're Not Ready,' evokes nostalgia while emphasizing how far technology has come since Aldrin's historic moon landing. Marcarelli notes the evolution of Verizon's network, with modern dead zones now limited to extremely remote locations, like the dark side of the moon, signifying tremendous progress.
"Fifty-six years ago I was one of the select few that made it into space and the first team to help America conquer the moon... now we've never been closer to it."
"Back then, dead zones were everywhere. Today, they're only in the most remote places - like the dark side of the moon."
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