Nearly five years after being banned in India over security concerns, Shein has partnered with Reliance Industries to re-enter the market. The launch involves a new e-commerce platform, Shein India Fast Fashion, which is currently limited to select regions but promises pan-India shipping soon. The agreement aims to establish local manufacturing and supply chains, allowing Shein to cater to both domestic and global markets. This development could revitalize Shein’s presence in one of the world's largest consumer bases at a crucial juncture.
Read at Business Insider
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