The Adidas x Mercedes-AMG PETRONAS F1 partnership marks a significant shift in the intersection of motorsport and lifestyle fashion, with a complete range of team gear.
With limited-edition drops creating buzz, this partnership extends its reach far beyond the racetrack, blending motorsport speed with Adidas' iconic Three Stripes.
Adidas CEO Björn Gulden emphasized, 'Interest in motorsport has skyrocketed. We're proud to bring the Three Stripes into F1 as the Official Team Partner.'
This collaboration will redefine fan engagement with the sport, making Formula 1 apparel a staple in streetwear culture for a new generation.
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