Dating apps, which have been downloaded hundreds of millions of times, are increasingly criticized for prioritizing revenue through addictive features and upselling paid options.
A former Match Group employee stated, 'All they care about is revenue, finding as many ways as possible to lure people to a paid feature,' highlighting the exploitative nature of these platforms.
The trend shows that rudimentary features on popular dating services like Tinder and Bumble often require payment, raising concerns over accessibility in the digital dating landscape.
UK's dating app market generates 150 million annually with a quarter of users opting for paid services, revealing the significant financial stakes for these companies.
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