A week since the U.S. election and social media is becoming more fragmented than ever

While the electoral shift has reignited activity on platforms like Truth Social and X, analysts caution that new users attracted by political events may not remain active in the long term.

This polarization is reflected in user numbers, with Truth Social and X gaining significant traffic while Bluesky and Threads experience increases, showcasing a divided digital audience.

As social media companies adjust to the political climate, the surge in users may not signify enduring engagement but rather a fleeting response to current events.

The elections have spurred drastic shifts in user engagement across various social media platforms, indicating deeper divisions that could reshape their future functionalities.

Read at Digiday