"That person - and it's usually she - is so powerful in her friendship group," Howbout CEO Neil Tanna told Business Insider. "She's the micro influencer, she's the one who's sending all these messages on group chats trying to get everyone to hang out, and she's taken for granted. Without her, that friendship group would fizzle out because they just wouldn't meet."
"Socializing how we spend our time is the best way to actively and passively stay connected with those closest to us," Tanna said, adding that the company is not trying to pitch itself as a better calendar alternative to the time management apps already out there.
Howbout, a new social-calendar app, has a name for those friends: Chief Friendship Officers. These friend group CFOs are the target early adopters of Howbout, which announced last month that it raised an $8 million Series A round led by Goodwater Capital's Chi-Hua Chien.
Users can see when their friends are available and within the app, vote on plans, chat, schedule future events, and also share photos and videos from hangouts.
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