January 2025 has ushered in a wave of innovative beauty product launches, embracing seasonal skin needs. Brands like The Inkey List, Josie Maran, and Sol de Janeiro introduced new moisturizing treatments, while makeup releases include Hailey Bieber's lip liner and new concealers from Kosas and Lisa Eldridge. Cult-favorites like Benefit and Versed also made exciting contributions. This month's highlights showcase an essential selection of skin, body care, makeup, and fragrance products that are quickly becoming must-haves for beauty enthusiasts, as curated by Bustle's beauty team.
"I've never met a concealer like this. Makeup artist Lisa Eldridge has been known for her micro concealing method, and she's now graced the shelves with a pencil that makes the application technique foolproof."
"A tinted lip balm hates to see me coming. Typology's latest has quickly become my go-to because it's packed with hydration that quenches my dry pout."
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