Disney's new Lightning Lane Premier Pass allows guests to skip lines at parks for a hefty price, targeting parents willing to pay to enhance their kids' experience.
With prices for the Premier Pass ranging from $129 to $449, families could potentially spend up to $1,796 for a single day, excluding standard entry costs.
The Lightning Lane Premier Pass, likened to TSA Pre-Check, rolls out at Disneyland and Disney World, coinciding with one of the busiest months due to Halloween festivities.
As Disney prioritizes profit through upselling strategies, families face increasing costs during peak seasons for the convenience of shorter wait times.
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