"It's sort of like a dream come true to have Beyoncé name a song after your brand. That's a once-in-a-lifetime moment."
"She's been a fan of the brand for decades-as we've been a fan of hers. Back in the 1990s, when Beyoncé was one-third of Destiny's Child, Levi's once outfitted the whole group."
"You don't have these moments very often, obviously; once we saw the reaction, [we thought], maybe there's something more here."
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