Global expansion offers startups access to larger markets but presents challenges; only a fraction achieve scaleup success, emphasizing careful market selection.
To ensure effective international expansion, startups must assess market readiness, understand consumer behaviors, and analyze competition to avoid costly mistakes.
In considering market expansion, factors like internet penetration and customer readiness for new buying habits play crucial roles in determining potential success.
Choosing between mature and emerging markets can impact strategy; emerging markets may offer less competition but require long-term efforts to build customer familiarity.
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