The 2025 IFA Convention, set for February 10-13 at the Mandalay Bay Resort and Casino in Las Vegas, is an essential gathering for the franchising industry. The author shares tips for first-time attendees, emphasizing the importance of strategic engagement in panels for personal growth, staying after sessions for meaningful networking opportunities, and connecting with key individuals prior to the event for enhanced collaboration. Insightful discussions and relaxed social settings can lead to lasting relationships that extend well beyond brief interactions.
Make connections before you arrive by scanning the event agenda and identifying key people to meet.
After the final session, meaningful connections often happen during relaxed late-night conversations, so stay for the closing party to engage.
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