The role of a CEO has expanded beyond leading a business - it's about being the face of a brand in an age where one misstep can spiral into a reputation crisis.
A study by Adobe's Content Authenticity Initiative found that 87% of respondents believe AI-generated content makes it harder to distinguish fact from fiction, leaving CEOs vulnerable.
To counteract misinformation, leaders must establish a 'single source of truth' on platforms like LinkedIn, sharing authentic updates and engaging with stakeholders.
By regularly sharing authentic updates and reinforcing company values, CEOs can mitigate the impact of false narratives and maintain transparency in today's environment.
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