Robbins explained, "Amazon's audience is large and the intention of most Amazon users is primarily to shop and buy things versus just learning about a topic or product as they tend to do at a business's own online retail store. Amazon makes the purchasing process much easier than almost any other online selling platform."
"You have the option to do your own fulfillment for the product you're selling. Or you can send in products to Amazon's fulfillment warehouse so that you don't have to worry about dealing with shipping and returns," said Robbins.
"Conversion rates on Amazon are close to 10%, much higher than the average conversion rates for small business ecommerce stores, which tend to be close to 1%," Robbins said.
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