What constitutes a great holiday ad is subjective, but it must still be a great ad, meaning it has to tie back to the brand in significant ways and provide genuine emotional storytelling.
A great holiday ad must also incorporate elements of the holiday season, creating a distinct time and place that resonates with viewers, while also being worthwhile to watch rather than just random entertainment.
Most of my favorite holiday ads this year are long-form, create emotional impacts without manipulation, and offer refreshing takes on holiday traditions, avoiding cliché narratives.
The criteria for evaluating holiday ads goes beyond just creativity; they must evoke the spirit of the season while maintaining a clear connection to the brand's messaging and identity.
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