The Zacks Internet - Content industry is benefiting from solid digital offerings and the increasing importance of video content, aided by the proliferation of AI.
Despite growth opportunities, the industry struggles with macroeconomic challenges, including persistent inflation and higher interest rates affecting advertising spending, its primary revenue source.
Key players like Yelp and Angi are expanding across social media and video platforms, which is critical for driving top-line growth in this evolving digital landscape.
Ongoing geopolitical conflicts and global market fluctuations present serious headwinds to the advertising revenue crucial for the industry's recovery and growth.
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