The rise of large language models represents a significant shift in search technology, challenging Google's long-held dominance and changing user interactions with information.
With Google late to the AI search game and rival companies like Microsoft integrating advanced ChatGPT features, the competition for search supremacy is heating up.
Every major tech company, including Meta and several startups, is racing to innovate and enhance AI-driven search in an effort to dethrone Google.
The landscape of search technology is evolving rapidly, with advancements in AI prompting a potential shift in how users find and consume information across platforms.
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