The industry has relied on segmentation for years, but in 2025, it's all about personalizing the player experience in real time. Instead of grouping players, studios should look to crafting unique paths based on individual behavior. It's about making each session feel tailored to the player, whether they're a first-time user or a long-time fan.
AI is a powerful tool that can enhance live operations when used thoughtfully. By analyzing player behavior, it can help us identify opportunities to optimize the timing and relevance of in-game events. However, AI isn't a magic bullet-it's about leveraging it carefully to complement human insight and creativity, ensuring that every interaction feels intentional and meaningful for players.
LiveOps isn't just a support function; it's becoming a core part of development strategy. I think more companies will start seeing it this way in 2025, giving LiveOps teams the same strategic weight as game development. When LiveOps is treated as an equal, we can drive both short-term excitement and long-term loyalty, ensuring that players always have something new and relevant to engage with.
Retention is king, and in the coming year, I expect a greater industry shift in that direction. It's not just about attracting new players but about making sure they have an experience that keeps them coming back. Building strong, long-lasting connections.
Collection
[
|
...
]