While Heat sellout streak extends into 16th season, TV ratings plummet. And Heat nuggets
Briefly

The Miami Heat, despite having a waiting list for season tickets and selling out games consistently since 2010, are facing a dramatic decline in television ratings, which have fallen 56% this season. This downturn coincides with a disappointing team record of 25-28 at the All-Star break. Factors contributing to this decline may include the team's erratic performance and changes in broadcast availability, such as Comcast's new charging practices for viewing games on their network. The combination of these elements suggests a growing disconnection between the team’s on-court results and fan enthusiasm, which has manifested in the substantial drop in viewership.
Despite a stellar ticket sales record, Miami Heat's television ratings have plummeted 56% this season, reflecting eroded fan engagement amid a disappointing team performance.
The stark drop in TV ratings signifies a shift in viewer interest, as the Heat's lackluster performance contrasts sharply with their previous NBA Finals showing.
This year's ratings decline is notable against the backdrop of last season's Fans' enthusiasm, which carried over from an NBA Finals appearance.
Transitioning to streaming platforms like Amazon Prime Video could influence fan viewing patterns but may not fully compensate for the drop in traditional ratings.
Read at Miami Herald
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