Interest in gut health has skyrocketed, fueled by research showing its essential role in overall well-being. With resources ranging from documentaries to books heightening awareness, searches for 'gut health' doubled recently. The global digestive health market is booming, predicted to grow significantly from its 2019 value. Despite increasing promotions of gut care, prevalent data indicates no significant rise in gut issues among the population, suggesting that this trend is more about heightened awareness and conscious health maintenance, particularly after the pandemic.
Numerous documentaries, books, and articles in the last decade - including by Business Insider - have explored the potential benefits of caring for the gut.
The rise of wellness influencers and a post-pandemic obsession with preventative health have fueled the gut health trend, and the link between gut health and overall wellbeing is clearer than ever.
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