The article discusses the cathartic benefits of screaming as an emotional release and introduces 'The Shoutlet', a device designed to facilitate this release discreetly. This memory foam pillow allows individuals to shout without alarming others, promoting stress relief and emotional regulation. The concept taps into the larger trend of 'scream therapy,' initially proposed in the 1970s by Dr. Arthur Janov, which links aggressive vocalizations to therapeutic benefits. Though research is mixed, the practice has gained popularity alongside alternatives like rage rooms that allow physical expression of pent-up emotions.
"Letting out a scream can be cathartic - and according to proponents, it can also relieve stress, relax muscle tension and increase your energy."
"The company says shouting is an 'instant mood lifter,' triggering the release of endorphins, reducing feelings like irritability and hopelessness, and relaxing clenched muscles."
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