"Joanna Griffiths has experimented with executive coaches for years to help her work through challenges in leading $400 million intimates company Knix. But now, she's finding new wings by falling into a trance-like, meditative state. "I love hypnotherapy, which has been really helpful," Griffiths tells Fortune. "[My hypnotherapist] works with quite a lot of high-profile entrepreneurs, athletes, and really senior creatives. [We're] really working to rewire my brain and the way that I react in different situations.""
"For the past five years she has been working with U.S.-based hypnotherapist Grace Smith after being introduced by a fellow successful founder. Smith, the cofounder of Grace Hypnotherapy, has attracted 78,000 app users and a slew of famous clients-ranging from Fortune 500 CEOs and A-list celebrities, to Olympic athletes and White House officials. Griffiths says they've been working on her fear of failure the most, confronting big business decisions like whether to take Knix public."
Joanna Griffiths has used executive coaches and, for the past five years, U.S.-based hypnotherapist Grace Smith to address leadership challenges at Knix. Grace Smith co-founded Grace Hypnotherapy, has 78,000 app users and high-profile clients. Sessions occur biweekly for an hour and focus on rewiring responses and reducing fear of failure, helping with major decisions such as taking Knix public. Hypnotherapy aims to shift decision-making toward optimism rather than fear. Sessions encourage mentally playing out worst-case scenarios to realize enduring personal resources like family and health, enabling clearer, more confident business judgment.
Read at Fortune
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