#fear-of-failure

#fear-of-failure

Individuals are more reluctant to lose something they possess than to acquire something of value that they presently lack. This leads to a massive difference in how motivated they become to accomplish new objectives. In psychology, this is referred to as loss aversion. A study published in the Journal of Experimental Psychology: General illustrates what this looks like in everyday life. Across four experiments, it became clear that the fear of loss can often be a far stronger motivator than hope for gaining something new.