"Confidence is being boxed and sold to young girls and it's doing more harm than we can conceptualize. In the age of social media, young girls are growing up with unprecedented exposure to comparison that drives insecurity in an already vulnerable demographic. In order to sell beauty, the customer must be made to feel lacking in some way. Customers created as children become lifelong consumers, and the beauty industry has tapped into this brand loyalty."
"Social media has cultivated an environment of self comparison and for children exposed to it before having an understanding of the unrealistic expectations being pushed by these platforms, children are exposed to makeup and skincare advertising and brand deals before fully grasping they are being sold something. The normalization on social media of complex and long skincare routines through "Get Ready With Me" videos have no doubt had an impact on the understanding of what self care looks like."
Confidence is being packaged and sold to young girls, producing harm and increased insecurity. Social media creates unprecedented exposure to comparison that heightens vulnerability during adolescence. Makeup and skincare advertising, influencer brand deals, and "Get Ready With Me" content normalize complex routines and present unrealistic beauty standards. Young girls model older influencers and purchase products to emulate them, leading to pressure to appear older rather than embrace natural development. The beauty industry profits by making customers feel lacking and cultivates brand loyalty by targeting children, creating lifelong consumers and reinforcing cycles of insecurity and commercial dependence.
Read at Her Campus
Unable to calculate read time
Collection
[
|
...
]