Emily Falk's "What We Value" explores the neuroscience behind decision-making, emphasizing brain areas in the medial prefrontal cortex and ventral striatum related to self and social relevance. Falk highlights how our brains assess various options based on potential personal gains. She illustrates that after decisions are made, outcomes are recorded, shaping future choices. The interplay of culture and individual characteristics influences these value systems, with practical brain training recommendations provided to encourage better decision-making over time.
Neuroscientists have identified brain areas that manage self-relevance, value systems, and social relevance, which influence decision-making processes.
Falk suggests that once decisions are made, our brains learn from the outcomes, impacting future choices and emotional responses.
Culture plays a crucial role in shaping our values and self-relevance, affecting how we approach choices and decisions.
The cognitive control system is key in reducing negative emotions, which allows individuals to choose better outcomes based on previous experiences.
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