Crazy for Cozy: The New Vanguard of ASMR
Briefly

ASMR, or Autonomous Sensory Meridian Response, has transformed from a niche online phenomenon to a mainstream cultural cornerstone over the past decade. Many newcomers experience ASMR through various audiovisual stimuli, feeling a relaxing sensation often described as 'tingles.' This genre has evolved significantly, from simple whispering and tapping videos to increasingly bizarre and extreme forms, permitting users to explore deeper relaxation techniques. Yet, with the rise of content creators and diverse video styles, some long-time fans experience 'tingle immunity,' leading them to seek more intense stimuli to achieve the desired relaxation effect.
For the real heads, the tingle trench vets who now suffer from tingle immunity, there’s been something like a nuclear tingles race for mutually assured relaxation.
ASMR stands for 'Autonomous Sensory Meridian Response,' referring to a phenomenon where people feel 'tingles' in response to audiovisual stimuli like tapping or squishing.
What’s shocked me the most is how weird, extreme, and tingly the content has become, expanding far beyond entry-level ASMR.
Suddenly, there were ASMR Super Bowl ads, news reports, and ASMRtists with millions of subscribers, converting what was niche into mainstream.
Read at Pitchfork
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