"As consumption patterns change, packaging needs are shifting. Multi-serve formats that once drove efficiency are losing ground, while single-serve and portion-controlled packaging are growing."
"Consumers still want convenience, but also want control - over portion size, freshness, and nutritional clarity. Packaging is also expected to do more."
"That means packaging designed for single-serve, compartmentalization, and resealability is becoming more important. Consumers want options that separate ingredients, maintain freshness, and allow them to return to the product without compromising quality."
"Clarity, presentation, and visible freshness play a critical role in purchase decisions, especially for grab-and-go items. At the same time, tamper-evident features and food safety reassurance are no longer optional."
The rise of GLP-1 medications like Ozempic and Wegovy is significantly altering consumer eating habits and preferences. Households using these medications are reducing grocery spending and moving away from calorie-dense foods, favoring fresh, high-protein, and functional options. This shift necessitates changes in packaging, with a growing demand for single-serve and portion-controlled formats. Packaging must now support smaller servings, maintain freshness, and offer flexibility, while also capturing consumer attention through clarity and presentation.
Read at Food & Beverage Magazine
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