YouTube, after 20 years of operation, has established itself as a significant force in the creator economy, allowing creators to monetize their content through ad revenue sharing. This economic model has led to the rise of notable figures like MrBeast and Sean Evans, who have leveraged their success into auxiliary ventures such as merchandise and live events. Despite competition from social media platforms, YouTube retains its dominance and remains the primary platform with vast earning potentials for creators, who face no entry barriers, fostering a diverse and dynamic creator landscape.
"Like, you can make a lot of money on YouTube," says Evans. And on YouTube, he says, there are zero barriers to entry."
"I dreamed of being on TV, but it's not like you can just say, 'Oh, my first job is just going to be hosting a talk show.'"
"It certainly would not have been launched without YouTube," says Evans of 'Hot Ones,' a show he created at Complex with Chris Schonberger.
"The startups of Hollywood," according to YouTube CEO Neal Mohan, are the entrepreneurial creators who have built thriving businesses on the platform.
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